NATPE Features 1st Approach EVP Jeff Greenfield

Jeff Greenfield, Executive Vice President for Branded Entertainment Firm 1st Approach will be a featured speaker at NATPE 2006 in Las Vegas.

"Buzz Marketing: How to Become the Next Big Thing in Hollywood" is the topic of Greenfield's hour long presentation to be held on Thursday, January 26th from 12:30 to 1:30 PM in Ballroom J.

Here is an overview of the presentation:

Network and Cable television are having a tough time reaching consumers and have turned to 'buzz' and other non-traditional 'word of mouth' marketing campaigns to market new and existing programming. Just like the marketing for 'The Blair Witch Project', 'buzz' campaigns always reach more people and cost less than a traditional advertising campaign. Savvy producers are currently using these techniques to help get their projects sold. During this program Jeff Greenfield will show you why word of mouth is working so well right now. Word of mouth has become the most profound influence of consumer behavior and this program will show you how to use it to get Network execs 'buzzing' about your project!

Takeaway: Come away with action steps for creating your own ‘buzz’ campaign on a near-zero budget!



The program is being sponsored by Green Tentacle.com

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