Next Big Idea New York

Jeff will be in the following session:

How To Make The Deal




Remember the ‘product placement’ deals of yesterday? Well, forget about them! Today’s ‘branded entertainment’ is redefining opportunities, with top negotiators turning dealmaking into a new art form.

Whether you just want to get your foot in the door or you’re ready to play in the high-stakes game of ‘let’s make a deal,’ these industry pros have some tips to share.


Fred Bernstein, Entertainment Partner, Manatt Phelps & Phillips

Mitch Davis, Chief Executive Officer, Massive

Jeff Greenfield, Executive Vice President, 1st Approach

Ralph Simon, Chairman, Mobile Entertainment Forum - Americas

Moderated by Susan Butler, Legal & Music Publishing Editor, Billboard

About the conference:
Branded entertainment is the catchphrase that every marketer in town is throwing around in meetings and at cocktail parties, but the big questions remain: What will state-of-the-art programs look like in the future? How do you measure them? How do you make the deal? What's fair market value for getting a product into a film, sports arena, TV show or theme park? And does it all really work?

Marketing in the 21st century demands innovation, creativity and the next "big idea," yet every idea today is fraught with risk and competition. Success is in the hands of marketing professionals with vision, courage and commitment.

THE NEXT BIG IDEA will showcase the visionaries and exceptional marketers who are reinventing the business with original ideas and innovative strategies that work. These leaders will discuss how to move beyond licensing agreements and product placement - past traditional sports and event marketing - to entertainment-as-marketing events.

THE NEXT BIG IDEA will explore the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. For one full day, a group of high-level brand marketing executives will interact with the new breed of marketers who are rewriting the playbook for branded entertainment.

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