PRODUCT PLACEMENT

 

Are you launching a new product, looking to invigorate an existing campaign or searching for 'that formula' to increase sales?

The latest trend in PR is 'Celebrity Event Product Placement'   Typical product placement campaigns (TV & Film) can take up to 2 years and sometimes have disappointing results.   Get your client involved with an awards show or other celebrity event and end up with the following:

  1. A Planned Event - which means the placement will occur.
  2. Multiple Celebrities - you can hit multiple demographic groups in 1 campaign!
  3. Shorter Time Frame - Celebrity events are scheduled every month of the year!

Results ..... The same (if not better) then traditional product placement.   Combine a 'Celebrity Event Placement' with a successful Internet promotion (remember the sleeper-hit Blair Witch Project) and you have a winning campaign and a happy client!  Remember .... celebrity events, if handled properly, represent an opportunity to establish your client as the choice of today's hottest celebrities. 

For more info, call Jeff Greenfield at 1-800-307-8816 (direct line) or email jeff@823media.com

Here's a partial list of where our client's can be seen over the next year:

Product Placement Benefits

The following is an example of what is included in E.R.M.A.

The benefits of product placement can go well beyond on-screen exposure. Many clients also choose to promote their association with a film by generating internal and external promotional campaigns keyed to that movie. Placement specialists further serve as brand watchdogs, making sure their clients' products are not shown in a negative light.

The greatest home run in product placement since E.T. scarfed up a pack of Reese's Pieces cam with BMW's launch of its Z3 roadster last fall. When the car became James Bond's preferred ride in the 007 flick "Goldeneye", the hype and glitter surrounding this placement became an event unto itself, generating hundreds of millions of dollars worth of exposure worldwide. The deal won BMW and its marketing partners a Super Reggie as the top promotion of the year. Beyond the accolades and the press clips, though, the placement helped drive BMW's business as discounts for the Z3 vanished and waiting lists stretched out for months. At the other end of the spectrum, consider "The Arrival", a little sci-fi picture that opened last spring. Star Charlie Sheen sports a pair of Luxottica sunglasses in the feature, and the manufacturer parlayed that into a promotion with a counter card of Sheen, plus several other marketing spin-offs. Result : sales of the shades skyrocketed over 1995 levels.

 

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